Revson promotes public wellbeing and peace well above its weight. Knowing the New York City philanthropy scene a bit, we understood that they are respected and effective, but we didn’t quite know the extent of their talents and generosity.
After a series of conversations and designing a policy report for them, we came to a mutual understanding that their brand should and could do a lot more than it was. Not to mention their web presence. They engaged us for a complete overhaul of their brand strategy, branding, and website.
Approach We took a strategy-forward approach. Stakeholder and audience interviews, a thorough landscape review, workshops, and desk research allowed us to produce a rich audit and recommendations report. In partnership, we found that Revson’s approach is what truly stands out: Strategically leveraging undervalued civic resources to benefit society as a whole.
Not only that, Revson’s team has character, is confident, and is demanding. While leading the way as early investors in brilliant programs and grantees, they relished one finding and recommendation from our report in particular and decided to put it at the center of their Brand DNA: Revson is Proudly Untrendy.
Brand strategy defined, we moved into branding in parralel with content strategy and UX design, ultimately leading to a harmonious identity, information architecture, and website design. Then it was on to the build.
Proudly Untrendy
Impact
Revson now has a brand and website that can carry them for years to come. The elegance and historical quality is timeless rather than stodgy, and the photo art direction, central to the brand, is moving and beautiful without being melodramatic. Their grantees are centered in the site, with new content types to feature their stories, but the true focus is on the Revson way, enouraging other philanthropies to invest beside them.