Strategy-first branding for nonprofits.

We help mission-driven organizations distill complex values, align vision with programming, and shape rich, compelling brand strategies. Our design brings those strategies to life — thoughtful, purposeful, and rooted in the deep work of making meaningful change.

FEATURED WORK

Vital CityNew York City’s new urban policy journal needed brand, audience, and product strategy; a website; standup support; art direction and graphic design; and a fractional communications department.
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The Harry Frank
Guggenheim FoundationThe leading institution dedicated to scholarship and amelioration of violence needed an audit and plan to understand, increase, and amplify the value of their brand and digital communications. Then they needed a phased approach to implementation and a new website.
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The Charles H. Revson Foundation
Deeply respected leaders in New York City philanthropy, Revson Foundation’s old brand and website weren’t representative of their visionary investing. A complete overhaul was the prescription, while still maintaining the foundation’s long legacy.
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WHAT OUR CLIENTS SAY

“Design for Progress stands out in brand strategy and creative development. Their positive and unique mix of humble curiosity and strong issue knowledge have allowed them to ask the right questions, build buyin, and uncover valuable opportunities that we might have otherwise missed. They have a remarkable ability to allow all levels of staff to feel comfortable with them and to align brand strategy and design with our own vision for the organization's future. In short, they truly just "get it". They go beyond the call and are a total pleasure to work with!”

Hannah Collins Associate Vice President of External Communications, Safe Horizon

“Design for Progress is a ‘design’ shop only in the most sophisticated sense of the word — not branding as thin veneer, but deep thinking to connect theory of change with strategic and programmatic planning. In my 30+ years of engaging organizational consultants in economic and racial justice spaces, no one has added more value to our work than the good people at DfP.”

Jeff SelbinChancellor's Clinical Professor of Law and Faculty Director, Policy Advocacy Clinic (PAC), UC Berkeley School of Law

SELECT CLIENTS

Vital
City

Safe
Horizon

The Harry Frank Guggenheim Foundation

The Charles H. Revson Foundation

The CUNY Institute for State and Local Governance

The Bail
Project

Impact
Justice

The UCLA School of Law Criminal Justice Program

Public Welfare
Foundation

The New York Criminal Justice Agency

The Berkeley Policy Advocacy Clinic

If/When
/How

Perception
Institute

Catalyze
Justice

Center for Justice at Columbia University

White &
Case LLP

The NYC Mayor’s Office of Operations

The Center for
NuLeadership